Jim Kukral offers this video review of the book "Word Of Mouth Marketing" by Andy Sernovitz.
Although this video by Jim Kukral is more of an ad than a review, we'll include it here anyway, because he's right.
Word Of Mouth Marketing is indeed a great little book, and should be considered required reading if you're at all serious about learning word of mouth philosophy and technique.
Jim Kukral is a small business consultant.
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